When talking about Asia, many people think about India, Thailand or colorful Bali. But today we will talk about a small but very tumultuous country which is Myanmar, also known as Burma (old name).
The country gained independence in 1948 and changed its name to Myanmar. This country has a very young population due to constant civil wars. Myanmar is great for beginners who want to get started with Asia. 95% of Internet users use Facebook every day. I would even say that Facebook for them is like Google for us.
Top internet services:
4.Tik-Tok. This social network is very popular, but at the time of writing, there is no way to launch traffic through the advertising account.
As such, there is no more traffic there, and if there is any native traffic, then it is very small.
In total, approximately 17 million are active Internet users (data for 2018, now there are more of them).
The age of the main audience is 25-45 years. The average salary in Myanmar is ~$200. For this reason, many people save on almost everything. In addition, many of them live far from cities or on the outskirts where there are problems with electricity, water supply, etc. Since most people save money, they like to buy items that will help them do that or create comfort at a reasonable price. This audience is good for:
Ecolight, a lamp with a solar battery;
Fuel Saver, a gasoline-saving device;
Body Shaper, an abdominal muscle trainer.
When starting traffic, it is best to disable the desktop one, since most people use phones, and desktops are mainly used only in computer clubs. You need to run advertising in Yangon and Mandalay. In other cities the average salary is lower and delivery services are very poor. For these reasons, we are working with only two cities so far.
The main religion of Asian countries is Buddhism and Myanmar is no exception. 90% of the population are Buddhists. And since we are all well aware that Buddhism gives magical properties to various objects such as talismans, amulets, figurines etc, this is why it is important to start traffic to amulets. The main thing is to find a good link.
You might get the impression that it is very difficult to launch an advertising campaign for Nutra offers in this country for a number of reasons, for example little money, limited delivery services, a young audience. That's true, but most people like to look to the West which shows off snow-white teeth, great hair, great health... Then they look at the prices in local clinics and realize that those are all expensive pleasures and they will not be able to afford them soon. And when they see the advertising of Nutra, they get the feeling they can improve themselves for a small price.
Now that you know the age of your main target audience and their needs, you can make an approximate portrait of your customers for certain products.