For affiliates working with Thailand, campaign success often hinges not only on technical setup or bids but on a deep understanding of the local cultural context. Thailand is a country with a strong system of beliefs and superstitions that shape user behavior and directly impact conversion rates.
Below are key insights and practical tips based on our real experience that can help you incorporate these cultural factors and improve the performance of your Nutra campaigns.
1. Sacred numbers & timing: when to launch and how to frame
Thai people have favorite “lucky” numbers — especially 9 and 8 — which are associated with growth, prosperity, and good fortune. In our creatives, we tested incorporating these numbers in offers:
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“Only 9 packs left”
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“88 Baht discount — today only”
These versions increased CR by 7–11% compared to more neutral numbers like 10 or 12.
Timing also matters. Avoid launching launching traffic on Fridays after 5 PM — this is when many Thais go to temples or perform cleansing rituals. The most effective time slots for launching sales activity are weekday mornings before 11 AM.
2. Creative taboos you must know
When creating ad content for Thailand, avoid using:
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Photos of celebrities, public figures, or members of the royal family
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Images of government workers or specific professions
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Any depiction of the Garuda bird (Thailand’s national emblem)
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Imitations of popular local news websites
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Any representation of Buddha — even subtle or humorous references
Thai audiences take this very seriously. Even if your creative passes moderation, it can cause distrust or emotional rejection from users.
We had a case where CR on one landing page dropped by 40% after the designer added a spiritual symbol resembling a meditating Buddha. After reverting to a neutral image, CR returned to its original level.
3. Body beliefs in thailand: important for nutra positioning
Thai culture places strong emphasis on body energy and its connection to the spiritual world. When promoting detox, slimming, or wellness products, avoid phrasing that implies the body is “dirty” or “unhealthy.”
Instead, use soft and harmonious language:
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“Helps harmonize your body and energy”
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“Restores balance and inner lightness”
This aligns with Buddhist ideas of inner balance and yields better results. In our A/B tests, such wording improved CR by 10–15% compared to direct phrases like “flushes out toxins” or “cleans your gut.”
4. Feng shui & color psychology: not just what you say, but how it looks
Feng Shui is widely practiced in Thailand, and colors and shapes in your landing page or push creatives make a difference:
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Green, gold, red — positive, associated with luck, wealth, and happiness
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Gray, black, blue — may be linked with bad karma, misfortune, or illness
We ran a test comparing two SMS banners with identical copy: one in red and gold tones, and one in blue. The red/gold version achieved an 18% higher CTR.
5. Amulets, spirits and healers — don’t dismiss them, use them
Spirituality is integrated into everyday life in Thailand — amulets, monks’ advice, and spiritual protection are all widely accepted.
In one experiment, we added a block to our landing page featuring a “recommendation from a local healer” — a fictional but realistic figure named “Master Pi,” with a simple portrait and neutral quote. CR increased by 22%.
It worked as a form of social proof that Thai audiences naturally relate to.
Final thought: If you want high CR — respect the culture
Thailand isn’t just another GEO. It’s a completely different world. Affiliates who go beyond translations and tailor creatives to the local mindset get dramatically better results. As a direct advertiser, we see this daily — our top-performing partners are those who take the time to truly understand the culture.
P.S. Haven’t run our offers yet? Reach out — we’ll help you with creatives, translations, and high-converting landing pages tailored for Thailand.
