Creativie in targeted advertising is the key to successful advertising and, accordingly, the success of your business. Creative is not just about adding text to an image and calling it done. You need to create something that can grab the audience's attention and eventually encourage action. By action, we mean — visiting a profile page, a website, or making a purchase.
But when thinking about creatives, you shouldn’t get fixated on just one thing. It's important to "play" with formats, trying out different ways of designing an ad. It's hard to predict what exactly will resonate with a potential client. So, be sure to test all ideas, and only then will you find the perfect formula for a high-converting creative.
But what if you have a niche and your ads are subject to blocking? You can’t rely on creativity alone. The thing is, Facebook prohibits advertising any drugs, supplements, substances, and products that are considered unsafe by the social network. Products like Nutra or dietary supplements, human growth hormones, ephedra, and anabolic steroids fall into this category. With Canva, you can create a creative for a product that will attract your target audience, but that’s not enough to keep your ad from getting banned. Yes, despite the restrictions, there are ways to bypass them, and all you need is the ability to cloak your links. If the creative passes but the link leads to restricted content, the ad will be banned.
How to make ads for dietary supplements in Canva and avoid a ban?
Before launching ads in a specific country, you should research the local advertising laws and regulations. Otherwise, this could lead to consequences for the advertiser, especially regarding ads and landing pages with restricted content. A good creative should meet three requirements:
- Make a strong first impression to catch the user's attention.
- Provide valuable information to people.
- Highlight the benefits the product offers.
But how do you know if your ad is working?
To do this, you need to create many creatives, which is exactly what Canva allows you to do. It lets you quickly do this with the hundreds of ready-made templates available
