Accounts created by users themselves are called self-regs. Before using the created profiles, their owners usually prepare them: they run, farm them, and then use them to launch an advertising campaign.
Agency accounts have a number of differences from self-regs. They are registered on behalf of not a certain individual, but a marketing or some other agency. Profiles of this type perform the function of intermediaries between a particular advertising platform and the webmaster. They have more trust than self-regs.
How to make the right choice of account for a particular vertical, read the article from AffCommunity.
Agent accounts do not need to be run or farmed before they can be used. They can be used immediately to launch advertising campaigns on the necessary platform. They also have the following additional advantages:
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Higher probability of passing moderation. Such profiles are blocked much less often than self-regs, appeals when using them are much easier. The fact is that Google; TikTok and other advertising platforms give more trust to agency accounts. Due to more infrequent blocking, the required traffic volumes are achieved much faster when using them.
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Limited reach. Newly created self-regs often face such a problem as limited amount of available traffic. Agent profiles are not subject to such limits, which ensures a faster build-up of traffic volume and an increase in the number of leads.
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Get money back from accounts blocked by the platform. It is not easy to get money back from blocked self-regs, this process is very complicated and takes a lot of time. With accounts from agencies, the case is much simpler. When blocked, the affiliate company in most cases returns the money or transfers it to another account.
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Payment for traffic. When using self-regs, it is necessary to bind a bank card in the necessary currency, which meets the requirements of the advertising network. When using agency accounts, it is not necessary to do this, especially when working with payments in different currencies, including crypto.
Also, a number of advertising accounts, such as, for example, TikTok Ads, impose restrictions at the beginning of work on expenses, which significantly complicate the launch of advertising. When using agency accounts, it is much easier and faster to redistribute money between individual profiles.
Minuses of agency accounts vs self-regs
When working with agency accounts, you have to take into account the increased commission. Its size in some cases can reach fifteen or even twenty percent of the total advertising budget. Because of this, the overall ROI can significantly decrease, especially when managing large budgets or working in competitive niches where all the amounts spent are important. Due to high commissions, profits can decrease significantly, especially when scaling up. It is necessary to be responsible in the selection of partners, more carefully and attentively carry out cost optimization.
It should also be taken into account that not all webmasters are suitable for agency accounts. Webmasters working with gray or black offers do not use such profiles, because agencies do not support advertising that goes against the rules established by platforms. These webmasters are more suitable self-regs. You should not use aggressive creativity, as well as harsh methods of advertising campaigns that do not comply with the agencies' policies.
More cool affiliate marketing cases at the link.
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